Hanging Graphics
At Michaels, the store's front center creates a welcoming first impression with promotional items and seasonal banners overhead. These banners anchor merchandise and signage throughout, inspiring creativity as shoppers begin their journey.
I collaborated with merchandisers and the store environment team to create hanging graphics, selecting products or themes that complemented seasonal collections with coordinated colors and patterns.
Following Michaels’ new brand guidelines, I selected products with fun textures or colors for the signs. After the photo shoot, I arranged them into eye-catching layouts that showcased the season’s collection.
